Articles - Sales en-us http://www.e-topic.com N/A http://www.e-topic.com e_topic@yahoo.co.uk 20 http://www.e-topic.com/articles/8260/1/Leyland-Business-Install-New-Shelving-Systems-and-Mezzanine-Floors/Page1.html The world of glamorous photo shoots and exotic locations may seem a world away from Leyland town centre at times, particularly after this damp, seemingly never starting summer. jenster@email.com (Jenny Andrew) Tue, 26 Aug 2008 00:00:00 -0500 http://www.e-topic.com/articles/8067/1/Leyland-Business-Install-New-Shelving-Systems-and-Mezzanine-Floors/Page1.html The world of glamorous photo shoots and exotic locations may seem a world away from Leyland town centre at times, particularly after this damp, seemingly never starting summer. jenster@email.com (Jenny Andrew) Thu, 14 Aug 2008 00:00:00 -0500 http://www.e-topic.com/articles/7519/1/How-to-Cold-Call-After-You-Send-a-Letter/Page1.html When you send out a sales letter, brochure, or email, you usually follow it up with a cold call. And most of the time you start out the conversation by referring to the sales letter. But the truth is that almost no one reads sales letters anymore. lrobertson0207@yahoo.com (Ari Galper) Thu, 17 Jul 2008 00:00:00 -0500 http://www.e-topic.com/articles/7518/1/When-Cold-Calls-Become-a-quotDog-and-Pony-Showquot/Page1.html What happens when you've made a cold call and your prospect invites you to make a sales presentation? At this point, you might have a hard time creating a two-way conversation because you're forced to go in with a canned sales pitch and try to get them to buy your solution. lrobertson0207@yahoo.com (Ari Galper) Thu, 17 Jul 2008 00:00:00 -0500 http://www.e-topic.com/articles/7517/1/Should-You-Use-Sales-Letters-Before-You-Cold-Call63/Page1.html Remember the numbers game? Well, this is the thought behind sending out sales letters. The hope is that with every hundred or so letters, a few sales will result. If you don't know how to make a call from scratch and build trust, it seems to make sense to rely on a letter, brochure, or e-mail to do the job. But once you learn to do cold calling the right way - with the new mindset - you'll realize that sales letters really aren't any help at all. lrobertson0207@yahoo.com (Ari Galper) Thu, 17 Jul 2008 00:00:00 -0500 http://www.e-topic.com/articles/7516/1/How-to-Cold-Call-the-Vanishing-Client/Page1.html Sometimes we need to make a cold call to a potential client who has "vanished." Perhaps a lead suddenly went cold, and it's our job to reconnect with them. But we're not sure how to make the call without coming across as aggressive. lrobertson0207@yahoo.com (Ari Galper) Thu, 17 Jul 2008 00:00:00 -0500 http://www.e-topic.com/articles/7515/1/Make-Fewer-Cold-Calls-and-Get-Better-Results/Page1.html Cold calling, the old way, has to be the most painful form of sales work you can experience. There's a lot of rejection, fear, and deflated hopes. But there's a new way to make cold calling as pleasant and relaxed as picking up the phone and talking to a friend. Just follow these steps, and your cold calls can become an enjoyable part of your day. lrobertson0207@yahoo.com (Ari Galper) Thu, 17 Jul 2008 00:00:00 -0500 http://www.e-topic.com/articles/7514/1/4-Classic-Cold-Calling-Mistakes/Page1.html Have you noticed that the old "tried and true" cold calling techniques which were once successful have completely lost their effectiveness over the years? They just don't work anymore. lrobertson0207@yahoo.com (Ari Galper) Thu, 17 Jul 2008 00:00:00 -0500 http://www.e-topic.com/articles/7513/1/4-Secrets-to-Successful-Cold-Calling/Page1.html In the world of cold calling, there can be a lot of negativity. It's not easy to talk to someone you haven't met - especially when you experience rejection so much of the time. Most people who sell really dislike cold calling, and I don't blame them. lrobertson0207@yahoo.com (Ari Galper) Thu, 17 Jul 2008 00:00:00 -0500 http://www.e-topic.com/articles/7512/1/Trust-is-Better-than-quotSellingquot-in-Cold-Calling/Page1.html I'd like to introduce you to a radical new thought. In the old sales mindset, you've probably been trained to focus only on making the sale. You approach your cold calls with the idea of moving things towards a sales event. lrobertson0207@yahoo.com (Ari Galper) Thu, 17 Jul 2008 00:00:00 -0500