The original purpose of building links was to promote your
web site at other sites and bring in visitors. These days only high quality links can
bring you targeted visitors.
Another is to build links for search engine purposes. So, if
you want to attract visitors from the search engines build as many links as
possible. Also, If your site is not Indexed by the search engines, just build
several links, and the job is done.
Link Building is not an easy activity, especially for beginners.
These tips will help you build initial links and will give you further
references.
1. Forums
There are many forums that allow links to your site in the
member list, signature and/or profile. Find forums that match the topic of your
business/site. Check if they allow links, sign in, embed your link, and start posting
comments, questions, or answers. Do not spam, it is not polite :) and you can
get banned. Focus on a few forums and post regularly.
Forum links will not help you much with the search engine rankings
but they do have some value. At least you will get indexed and also they can
bring some visitors.
2. Blogs
Open an account at Blogger or WorldPress. Post regularly. If
you can write something related to your original site great, if not, write a
journal. Comment or ask questions at other blogs that you are interested in or
are related to yours. Try to include links in the signature and also be sure
that your blog’s profile is public. Do not spam!
The value of blog links is not very high, especially the
ones embedded in the comments. If you are a beginner they could be helpful.
3. Ask friends.
Friends that own or edit websites will be happy to help you.
Just ask them to put your link at their web pages. If you don’t have friends
online, then make them! Register an account at MySpace. Make your profile rich,
contact other people and make friends.
4. Link Exchange.
Link exchange is relatively easy way to build links. Send an
e-mail to related sites and ask them to include your link, most likely they
will ask you to link back to them. Some sites practice this and have ready
links to embed in your site before you ask them for a reciprocal link.
Reciprocal links may not have much value for Search Engines
but they could be useful. Exchange links only with related sites and link to 20
or 30 partners. To find link exchange partners type in the search box: “your
keywords” + “add url”. Do not link to a bad neighborhood. (See tip No. 10)
5. One-Way Links
Since reciprocal links have lesser value, it’s more
practical to focus on one-way links. I found a website that offers a one-way
link exchange program for free www.freerelevantlinks.com. There are about 10 different categories you
can join in. The concept is simple. You place 5 + 1 links on your index page
(copy paste given code) and you wait other site owners to join the program. For
a certain period of time you should gain 5 links from other related sites (in
the same category). This strategy seems very easy. But there are some buts.
There are only 10 categories you can join. You have to wait too long for the
first links to come. The process is fully automated so there is possibility for
abuse from some users. You have to be careful to whom you link; otherwise you
can get penalized from the Search Engines. (Outgoing links are important,
Incoming links can’t hurt you) If you
are lucky you could get high quality links in about 6 months. If you are not,
leave the program.
6. Review Products and Sites
If you buy a product from Amazon.com review it there. Write
something like: \"I liked it very much\" or something like that. Don’t
forget to include your link in the review. See how others are doing that.
You could review any products you bought (or not) at
ePinions.com
Review related sites on Alexa.com.
Don’t rely only on these sites because reviews carry quality
one-way links valuable for search engines. These links can also bring targeted
visitors.
7. Submit and syndicate Articles.
This is the easiest way to gain free, high quality links. If
you think you can’t write an article just see what and how other people did it.
I bet you can do it better. Write an article related to your topic and submit
it to Article sites like : Ezinearticles.com, GoArticles.com and iSnare.com. At
the beginning submit your articles manually at as many as possible Article
submission sites. Later, you can learn to use automated submission.
Writing and syndicating articles is not only great for a
Search Engine purposes but also will bring in targeted visitors.
8. Buy Text Link Ads
Regardless if you are a beginner; if you want to build a
successful home based internet business you should seriously consider to buy
Text Link Ads for starting. These text links are important primarily for the
Search Engines but also will bring you high quality visitors from the sites
they are posted on.
Buying links will enable you to control the sites that link
to you and the Anchor Text of the link (The blue text you see). Both are very
important factors for high search engines rankings.
9. Free Sub Domain hosting.
There are many sites that provide free Subdomain Hosting.
You could create one or several sites for linking purposes. This activity is
similar to blog building. The difference is that you have much more control
over the site appearance, its structure, and the links themselves. After you build subdomain site do some or all
of the tips above to get indexed by the search engines. If you manage to raise
the Page Rank of the pages you would have an excellent linking resource in your
hands. Some WhiteHat webmasters would argue that this technique could be abused
or considered as spamming, but don’t worry, you can’t harm your original web
site. The worst thing you could do is to get the Subdomain banned but only if
you exaggerate.
At the moment the best choice for free subdomain hosting is
50webs.com
10. Don’t DO
Be careful, link building is not harmless. If you make
mistakes you could be penalized or completely thrown out of the search index.
You certainly don’t want that. Search Engines could bring you good traffic if
you practice Search Engine Optimization.
If you don’t want to get penalized or banned by search
engines follow the simple rule: only things you do at your site can get you
banned, like linking farms or bad link neighbors (banned or penalized sites).
Anything your competitors can do to harm you can not be penalized by the search
engines.
It is not easy to be a beginner. Take it step by step.
You don’t have to do everything but remember, the more links the better.
Full version of the article could be found at
Starting Home Based Internet Business Blog.