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Search engine optimisation, or SEO as it’s commonly known as, is an online marketing strategy that involves designing, writing and coding your entire website with the intention of enabling search engines to index your site easily and efficiently. The sole aim and objective is for it to rank higher for keywords relevant to your business. Optimising a website and building link equity, are critical to gaining visibility on the organic or natural (left hand side) of a search engine results page (SERP).
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