Ari Galper
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| Ari Galper is the Founder of Unlock the Game making your cold calling painfree and simple.
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Articles by this Author
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When you send out a sales letter, brochure, or email, you usually follow it up with a cold call. And most of the time you start out the conversation by referring to the sales letter. But the truth is that almost no one reads sales letters anymore.
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When Cold Calls Become a "Dog and Pony Show"
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What happens when you’ve made a cold call and your prospect invites you to make a sales presentation? At this point, you might have a hard time creating a two-way conversation because you’re forced to go in with a canned sales pitch and try to get them to buy your solution.
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Should You Use Sales Letters Before You Cold Call?
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Remember the numbers game? Well, this is the thought behind sending out sales letters. The hope is that with every hundred or so letters, a few sales will result.
If you don’t know how to make a call from scratch and build trust, it seems to make sense to rely on a letter, brochure, or e-mail to do the job. But once you learn to do cold calling the right way – with the new mindset – you’ll realize that sales letters really aren’t any help at all.
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How to Cold Call the Vanishing Client
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Sometimes we need to make a cold call to a potential client who has “vanished.” Perhaps a lead suddenly went cold, and it’s our job to reconnect with them. But we’re not sure how to make the call without coming across as aggressive.
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Make Fewer Cold Calls and Get Better Results
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Cold calling, the old way, has to be the most painful form of sales work you can experience. There’s a lot of rejection, fear, and deflated hopes.
But there’s a new way to make cold calling as pleasant and relaxed as picking up the phone and talking to a friend. Just follow these steps, and your cold calls can become an enjoyable part of your day.
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4 Classic Cold Calling Mistakes
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Have you noticed that the old “tried and true” cold calling techniques which were once successful have completely lost their effectiveness over the years? They just don’t work anymore.
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4 Secrets to Successful Cold Calling
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In the world of cold calling, there can be a lot of negativity. It’s not easy to talk to someone you haven’t met – especially when you experience rejection so much of the time. Most people who sell really dislike cold calling, and I don’t blame them.
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Trust is Better than "Selling" in Cold Calling
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I’d like to introduce you to a radical new thought. In the old sales mindset, you’ve probably been trained to focus only on making the sale. You approach your cold calls with the idea of moving things towards a sales event.
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3 Cold Calling Mistakes that Trigger Rejection
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In the old traditional cold calling mindset, you expect a lot of rejection, and unfortunately you usually get it. You probably make hundreds of calls, and out of those you make a few sales. You’ve come to accept that rejection as a normal part of cold calling.
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4 Steps to Effective Email "Cold Calling"
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We all hate spam in our email boxes. It’s annoying, impersonal, and sometimes offensive. In spite of this, it may surprise you to know that emails can be a very good way to open communication with a prospect.
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